The event was presented by Leading Lady and Ameda, two companies who have supported breastfeeding Mummies for 70 years, and of course Best For Babes! The goal is not only to raise awareness, with the Hollywood crowd, but to gain their support as well. Hollywood has been instrumental in raising awareness and bringing about change to MANY pressing health issues....think Michael J Fox and Parkinson's Disease, Bono and The Power of One, Lance Armstrong and Cancer..... the list goes on and on.
The funds raised, during the event, will be used to help develop and launch a new Best for Babes initiative, the Physician Education, Empowerment and Recognition program (MD PEER program). Modeled in part after Baby-Friendly USA, this program is being designed under the guidance of leading physicians who are members of the Academy of Breastfeeding Medicine, American Academy of Pediatrics Section on Breastfeeding, American College of Obstetrics and Gynecology, the American Academy of Family Physicians and the American Medical Association. The MD PEER program is designed to remove one of the biggest barriers to breastfeeding: the fact that most physicians learn very little if anything about breastfeeding management in medical school, and while well-meaning, are often misinformed and not educated on the basics of lactation management, referral, and support. The pilot program will start with OBs and Pediatricians and expand to include a broader range of physicians, i.e., allergists, cardiologists, general practitioners, and family physicians.
Many (MANY) Mummies find that the Doctor's who are suppose to be there for support and information give everything BUT support and education. Best For Babes has created the MD PEER Program in honor of "the millions of moms who wanted to breastfeed and unnecessarily struggled, suffered or gave up before they intended too, full of guilt and self-blame and regret, and it was not their fault. It is inspired by women who were robbed of a unique experience and prevented from reaping the incomparably enriching, physical, emotional and life-long health benefits of breastfeeding by a medical establishment that is still under-educated about breastfeeding."
I saw "OH YEAH!!!!!" I am all about that!
Rock on Mummies! We are ALL in this together!